ATMA is the most traditional brand in the Argentine small electrical appliances market. ATMA products are characterized for their sober and advanced design, associate to a vanguard technology. It possesses a complete product line composed of more than 40 articles. In recent years the participation of ATMA in the market has had a considerable increment due to its undisputed positioning and quality of its products.
Situation
Due to the constant incorporation and drop of products and new tendencies in consumers behavior, the business of the electrical appliances implies change and permanent updating of all the communication pieces of. The website is, of all the pieces of communication, the one that better adapts to the changes since it doesnt require distribution times, only the time needed to create the piece. The web site needed many updatings, so much in the products as of information.
Solution
A new esthetic was proposed maintaining the existing colors palette. We designed a look and feel which was more representative of the target and worked on the usability of the website.
We achieved a site with useful information for the user since, besides getting to know about the products, they can have access to the manuals and information about technical and customer service.
Result
We managed to strengthen the exhibition of the products and make easier for the user the information search before and after the buy. There was a remarkable increase in the visits quantity and in the average time of navigation. The achieved esthetics was so accepted that it was applied to other pieces of communication in order to unifying the brand image.
http://www.atma.com.ar
