The United States has a hugh inventors' community, probably the biggest of the world. Incuby is a project of 4Mercury, a company which headquarters are in San Antonio, Texas. Its CEO, Omar Gonzalez, has the idea of creating a community online for inventors and contracted Cuoma for the project.
Situation
At the beginning they needed to introduce the service in an original way, to explain what it was about, its applications and how it works.
Solution
That’s when they decided to make a presentation. Taking the brand esthetics we created a flash animation were we explain the tool’s characteristics and skills and the user’s benefits.
Results
The result was excellent. The people who saw the animation understood perfectly what the product was about, how it works and which the benefits were; all this before trying it.
http://www.incuby.com