Situation
The Pfizer laboratory realized an event for the celebration of the Ibupirac analgesic great sale achievement. Jauja Eventos, the event organizer, asked us to realize an opening video.
Solution
We wanted to introduce to the attendees the subject matter of the event communicating the punctual message in metaphorical form through a fiction of 5 minutes, in which the protagonist personifies the successful cycle of life of the product.
Results
The aim was reached satisfactorily, though the video did not appear in the event, due toat last moment the persons in charge made changes in the schedule and decided that it was not suitable to show it.
