El Dorado Contenidos devotes itself for more than 10 years to realize advertizing movies, feature film and documentaries. The feat was premiered in Buenos Aires on January 17, 2008.
Situation
Alex Tossenberg, the director and coauthor of the movie and executive producer of El Dorado Contenidos needed to develop the movie´s image and create pieces of communication that were going to support the different stages of the project. The movie had not even been started rolling when CUOMA began to work along with the team to define the esthetics that matched to the contents and the message of the movie.
Solution
From the brand and the photographic material of the producer, we design CD and DVD's cobers for the pre production and filming stages. These same pieces were adapted to show the project evolution. Once rolled the film, we began to work with final pieces: cinema posters, banners, postcards and DVD's covers.
Results
Working beforehand was essential to achieve a fundamental aim; keep the investors, the press and to the public in general, informed about the advances of the project and generate positive expectations and good predisposition.
