ATMA is the most traditional brand in the Argentine small electrical appliances market. ATMA products are characterized for their sober and advanced design, associate to a vanguard technology. It possesses a complete product line composed of more than 40 articles. In recent years the participation of ATMA in the market has had a considerable increment due to its undisputed positioning and quality of its products.
Situation
After the achievement of the web site, the people at ATMA decided to entrust Cuoma the development of the 2007 products catalog, applying the same estethic developed for the website.
Solution
Cuoma proposed two options, the first one was a box which conteined cards (one for each product) similar to postcards of pasteboard. The other version was simpler and traditional, sober in its content and completely aligned with recently uploaded web site. We divided the different categories giving the same importance to all the products including technical information provided by the product manager.
