Sanyo is a global enterprise which produces, commercializes, and distributes electronics articles and home appliances. In Argentina it is represented by the company NEW SAN S.A, who answers for its commercialization and local advertising.
Situation
Sanyo had a web site which was realized entirely in flash, which, although it allows varied visual effects impossible to manage with other platforms, has cons such as the complexity in the information update. It was necessary to re-design the web site and simultaneously achieve advantages for it´s use and update.
Solution
After considering the punctual needs expressed by the Marketing area of the company, Cuoma made a graphic proposal according to the new tendencies in Internet and it perception of the of the target preferences. This new version was realized completely in HTML, looking forwards to exploit all the advantages of this form.
Result
The change was very favourable, not only esthetically but also because it was optimized notably the pages load speed, which are lighter, it was improved the natural position in the principal search engines, the visits of the only users were trebled, It was increased the permanence time in the site and a simplification was achieved in the update of the it.
http://www.sanyo.com.ar
