Este es el comercial que salio pautado y actualmente esta en todos los canales de cable.

El comercial en sus inicios se planteo filmado y con actores e inclusive filmamos el comercial en una sola jornada (bastante larga) en la cual nuestro equipo de 25 personas trabajo de forma excelente. Finalmente se decidio salir con un comercial totalmente animado, que es el que esta aqui arriba.

Obviamente me encantaba el comercial filmado, aqui debajo a modo de demo, se los muestro para que puedan verlo ustedes.

Este es el comercial que NO salio pautado.

Esta claro que una excelente comunicación interna, es una de las más importantes estrategias del éxito de las orgnizaciones. Sólo las compañías líderes que son dirigidas hacia la obtención del éxito empresarial, traducido éste en beneficios económicos y desarrollo comunitario, conceden a la comunicación interna el papel estelar que debe tener en la gestión del negocio.

Impresas tradicionalmente o digitales en formato de blog, las revistas internas son de gran valor. Las principales ventajas de una revista interna son: facilitar el acceso a información de la empresa y brindar un mensaje unificado a toda la compañía.

Revistas Impresas
Las limitaciones de este soporte radican en su periodicidad (mensual, quincenal, etc) que impide la comunicación de noticias urgentes; los contenidos van a llegar al exterior de la organización y esto último puede ser bueno para algunas empresas y para otras no tanto.

Revistas Digitales
Los canales digitales, como la intranet, han demostrado su eficacia comunicativa. Sin embargo, la existencia en muchas compañías de empleados no digitalizados, reduce el impacto de estas nuevas herramientas. Por ahora no existe ningún soporte con tanta resolución y facilidad de lectura como el papel, por lo que las tradicionales carteleras y las publicaciones internas en formato convencional siguen siendo los vehículos de comunicación interna más utilizados.

Hay una ventaja significativa de los canales digitales que tiene que ver con el ahorro de costos de impresión y la posibilidad de que los empleados participen y dialoguen con la empresa en un marco de control y seguridad. Por otro lado brinda la posibilidad de comunicar noticias minuto a minuto.

No es solo comunicar
La comunicación interna también persigue otros objetivos: la mejora de la imagen de la organización entre los empleados, el conocimiento de la realidad empresarial, el fomento de la cultura corporativa, minimizar la rumorología, tratar las situaciones de crisis, incentivar la innovación y proactividad, y finalmente la detección de líderes.

En definitiva, las revistas internas impresas o digitales servirán o no según los objetivos de la empresa y la manera en que se inserten dentro de la estrategia integral de comunicaciones.

Caso: Revista Esencia de Metrovias
Metrovías S.A. es una gran empresa de servicio concesionaria de todas las Líneas del Subterráneo de la Ciudad de Buenos Aires, el Premetro y las Línea Ferroviarias Urquiza y Roca. Actualmente la empresa cuenta con más de 5000 empleados. CUOMA fue contratado por el departamento de Recursos Humanos, que mantiene un fluído contacto con todos los colaboradores a través de una serie de piezas de comunicación visual.

La situación antes de CUOMA:
RRHH necesitaba reforzar todos los elementos gráficos con el objetivo de mantener una coherencia en el mensaje y trasmitir una gran cantidad de información de manera simple y entretenida, buscando llegar a un público de variados intereses y niveles socioculturales. Básicamente había que trabajar sobre un House Organ llamado Esencia y diseñar uno nuevo llamado CLRS|com. Adicionalmente, también era necesario rediseñar el website de “Esencia, para vivir mejor” pues llevaba mucho tiempo sin actualizarse.

La solución:
Luego de una investigación sobre todas las piezas de comunicación que mensualmente requiere el área se alcanzó el primer objetivo, el de darle continuidad a los proyectos y ensamblar el equipo de trabajo de CUOMA con el de Metrovías. Más tarde se inició un proceso gradual de rediseño de la revista Esencia incluyendo elementos tales como: una nueva grilla, nuevos logos, iconografía y colores. Más adelante se trabajó con CLRS|com, el house organ de Celeris, creando una estética acorde con el producto y con la imagen que se desea trasmitir al personal encargado de ese servicio. Paralelamente, CUOMA trabajó en nuevas propuestas para el website de Esencia, con todos los logos de los programas y planes de beneficios que Metrovías dispone para sus colaboradores, material que después se vio reflejado no sólo en las revista sino también en las carteleras internas. CUOMA también participó en los eventos organizados por Recursos Humanos diseñando las piezas de comunicación usadas en las ambientaciones, invitaciones y papelería especial de cada acontecimiento.

Resultados:
El departamento de Recursos Humanos ha recibido felicitaciones por el cambio de imagen que se está logrando, lo que motiva a seguir innovando en el aspecto comunicacional. Tanto las revistas como la identidad de cada programa se están consolidando sobre concepciones de diseño gráfico y comunicación más fuertes. La comunicación es más atractiva y simple y la presencia de Metrovías como empleador gira hacia una imagen más profesional y cuidada.

El diseño actual refleja valores sin dejar de lado los conceptos, produciendo excelentes sensaciones, motivaciones y facilidad de comprensión para los lectores.

Los resultados positivos y el alcance de los objetivos significó que actualmente Metrovias renovó el contrato para el 2010 que tiene con CUOMA desde el 2007.

Ir al portfolio para ver mas sobre el Caso Revista Esencia de Metrovias

“Argentina is in an inertia of good times, but this inertia will be ended soon, this is the moment we should make the most of”

What to do to set trends?
There are many recommendations and keys we can offer, but one of the companies’ most important tasks, regardless of its size, is to make the most of its website.

The Web site
The website represents the company’s brand. New visitors will have their first impression of the services and products in a few seconds as soon as they go into the site where the visual and the facility of reading play a predominant role. That’s why the quality of the site has to be something very elegant and been made looking forwards to achieve a positive reaction of the persons who visit it.
This is only the beginning, to really make a website sell we have to take into consideration some very important items that will be useful when choosing the agency that will make the project:

Standard Design
The website should be done according to the web standards.  this guarantee that the different navigators such as Internet Explorer, Firefox, Safari or Chrome will display the site correctly and in the same way.

Optimized design and programming for search engines (SEO)
SEO, means Search Engine Optimization, and as its name says, it is the optimization of the sites in order to be read and understood as much as possible by the different search engines such as Google or Yahoo!. Optimizing a site can be done after the site is finished, but it is recommendable to design and program having this in mind.
The aim of the SEO is to manage to be better located in searches results, that’s why the more optimized the site is the more chances you have to receive visitors searching for your services.

Attractive Design
An attractive design does not mean an overloaded design, full of flash elements moving through the whole site, this make the user’s experience very unpleasant and distracting.

Easy to use (usable)
A website’s design goes beyond the aesthetics we choose. Although it is necessary to pay attention to the colors, the texts and the images, we must attach importance to the way the visitors navigate our page, and make it easy for them to do so. If we want them to subscribe to our newsletters, we just not hide the subscription button. If the target is online shopping, the usability of the site is essential.

Blog Corporativo
The creation of a blog in a company can have different objectives, depending on the approach that we want to give.
The question that many businessmen do is: why does my company needs a blog? The direct and short answer is to show that there are persons behind the company. But this answer is very plain, since there are many more reasons to have a blog in the company, some of them are:

1. – It tends to look for a humanization of the company.
2. – It allows to share with others what the company knows, thinks and believes. Also, as knowledge is shared, ideas are indexed in the search engines, achieving a better position in them.
3. – It allows the readers to take part of it with comments. This way the company manages to have quick information about what people think or about different topics that can be useful, as well as detecting little issues before they turn into bigger problems. It helps the company positioning in the Internet as an expert in a certain matter.
4. – To have and share a clear point of view.

In CUOMA we believe that a corporate blog is one of the best promotional tools a company can have. Nevertheless, something to have in mind when choosing this way, is that we have to accept and value all kinds of comments, included the negative ones, this is a benefit for the blog, not accepting them is completely counterproductive.

Finally, it is important to keep the blog updated avoiding only publishing promotional content or just things about the company services.

Web 2.0 tools
Surely you have already listened about the web 2.0 or the tools that are a part of this culture (if it is that we can define it as a culture). Although it is difficult to give a definition, for us the Web 2.0 refers to a new generation of websites where the contents are shared and produced by the users.

In the Web 2.0 the information’s consumers have turned in “prosumers”, that is to say, into producers of the information that they will then consume. The Web 2.0 puts at the disposal of million persons tools of easy use for the publication of information. Nowadays all of us can create a blog and publish articles of opinion, photos, videos, etc.

The Web 2.0 has reduced considerably the diffusion of the information’s cost. Nowadays we can have our own free newspaper online, our videos channel, our radio online, etc.

The Web 2.0 allowed the viral marketing to grow exponentially, for example an opinion about a product in a blog can be seen and shared by thousands and perhaps millions of users in the whole world.

That’s why it’s very important, when designing your company’s website, taking into consideration the new technologies and the Web 2.0 tools. If you make the most of these new opportunities offered by the Web 2.0 you will surely have a successful website.

Marketing in the searchers (SEM)
SEM or Search Engine Marketing is how hiring advertising campaigns online in the searchers is know as, the advantage of this is that you can start with small budgets and pay only for the received visits generated by the ads. You can also hire advertising spaces in online newspapers, blogs, or forums. Generally you will be provided with the site’s visits statistics that will help you to decide if the site’s target is the ideal to put your company’s banner there.

Measurements and Statistics

They will not improve your websites directly, but having detailed statistics and knowing how to read them is very important to detect progress in your website. The statisticians allow us to analyze our website traffic, where does the visitors come from, what key words do they enter in the searchers, which is the most visited section, from which countries, etc.

The statistics shows us the effectiveness of the online advertising campaigns; it allows us to have information and take decisions on how to improve and have more visits on our website.

As a conclusion we can say that harming a website costs the same or more than doing it well. It is not the moment to lose opportunities and to “spend” in a website; it’s a great moment for “investing” in it to have better opportunities.

You can download the latest version of Wordpress from the official website or apply the upgrade manually in the Wordpress interface, or if you have lucky and your site is hosted by Dreamhost, use your Dreamhost Panel to update and backup your Wordpress site with one click.

Being happy is something that people always want to reach because everybody wants to be happy and people must work too. So… Don’t you think that it’s better to fix fun and work?

We think that people can! And it must be like that.
At Cuoma, we think that having fun should be necessary in order to be part of the company. Perhaps it seems to be a dream but having fun during the work day improves people’s life quality.
The goals seem to be easier and closer if people work in a warm environment.

How to do it?
Being confident! First of all, you have to trust in people who guide you as they have to think about making you feel as better as they could. Life changes if people who work 8 or 9 hours a day try to improve the conditions of work.

Being happy is something that people always want to reach because everybody wants to be happy and people must work too. So… Don’t you think that it’s better to fix fun and work?

The key should be seeking a balance, which is not easy to find but it isn’t impossible:

- Be thankful

- Ability to apologize and accept criticisms

- Listen, understand and then act

- Detect and resolve conflicts

- Share the joy

- Communicates in a clear and simple way

- Attend to things that seem small

Lot of people have the possibility to choose where and with who works and it is something to focus, looking for the balance that we have been talking previously.

This article was made after seeing the photographs below which had been taken just for fun. Enjoy them!

Since the first step and then during the process, the responsible for the project have to think about the brand building, because the brands are the most valuable thing, and companies have to work hard on that process.

A brand reflects what a company is, says and what the company does. And it’s made from customer’s feelings, thoughts and perceptions too.

A brand reflects what a company is, says and what the company does. And it’s made from customer’s feelings, thoughts and perceptions too. Thinking about brand building becomes as important as the customers choice.

“First of all we have to be recognized, then we have to make customers embrace the brand and finally we have to make them suggest their pairs choosing us”.

A brand is not a logo or a product. A brand is a person gut feeling which consist of the company hard working. A brand could be though as a mix between company, customers, society and environment needs.

Companies should match their targets with the customers needs and with the society’s ones, because social responsibility will make a difference for them too.

We lives in a world which is being bombarded with a lot of different kinds of brands an products and for that reason is essential to add attributes and think about making the difference.

“Every year there are more Internet users who make different visits and web searches from their homes. That´s why we came to CUOMA in order to make our brands offer the information that the navigator is looking for in a more attractive and easy way,” indicates Marcelo Romeo, Newsan’s advertising manager.

CUOMA, the design and communication study led by Adrián Ojeda, Santiago Martínez and Fabián Cuenca, made Newsan’s brands web site visits increase between 80% and 200% due to their redesign made in 2007.

During the last quarter of 2007, CUOMA managed to treble the website visits compared to the same quarter of the previous year. This proves that Cuoma managed to position Newsan’s web as attractive and simple for their clients giving them easy access to the brand’s information and products.

After the redesign made to every website, taking into consideration the different targets and each brand’s characteristic, an increase of 174% was registered in the visits of the Atma website, 86% in Noblex and 209% in Sanyo.

With a more elaborated design, a modern and technological look and feel, Cuoma managed to modernize the appearance of the products in line with the attributes of the brands, as well as optimize the performance of the sites having them index-linked to the search engines in order to make them appear first.

Navigation
This is the most common way of abuse, Flash navigation is extremely bad for a number of reasons:

-Search Engine Optimization: having text on your website is the most important thing. Search Engines use text for indexing your site. The problem with Flash is that the search engines do not go inside Flash files to collect the text information.

-Page loading time: Using Flash for your navigation will slow down the loading time for your web page.

-Not user-friendly: Two things, the aim of website design is to provide simple navigation throughout your website. In Flash navigation the visitor must wait for an animation to load completely each time their mouse click an item. People hate waiting!. And the last thing is that not everyone is using Flash.

Flash Intros
The worst way to use Flash is on your website’s intro. Most people are impatient when surfing the web, many of them do not have patience to watch a Flash intro.
If it is impossible not to have a flash intro, please, include a “Skip Intro” button that is clearly visible to the user. But we think that there is to try to avoid the flash intros.

OK, But, What is the Best Practices in Web Design?
The best way to build a professional website is by using CSS (cascading style sheets). If you need more information, visit http://www.w3.org/Style/CSS

Off course, you can design server error messages just the way you design any other pages of your website.
It’s not only a more elegant way to deal with errors, but is also extremely useful for keeping users on your web-site, finding new clients or communicating with the old ones.

Our website has the following error page by default, the error page has the same style of the other pages, and the most important thing is that it has menu to guide the users to find our services, works, and all information of our company.

If you see more examples, smashingmagazine has good post with 40 examples of user-friendly 404 error pages.

Also you can see the error working if you enter http://www.cuoma.com/404