Design + Creativity = Value
We were lucky to be interviewed by Pluna Magazine, which interested on the Argentine design movement, wrote an article about our company. The conclusion of the interview was the following note published in April, 2007, is what they believe at CUOMA, a young design Studio in Buenos Aires, which works with local and foreign, large and small companies.
What does CUOMA do?
We work to add value to brands through design and creativity. In such diverse media as exist today, the brand must “speak” every language: Internet, TV, newspapers, magazines, blogs, the street and even in the installations of the company; and it must transmit a clear, conclusive, and appropriate message.
What makes you diff erent from the other design studios?
The quality of the design is fundamental and we mainly aim to stand out in that. However, we have something special that distinguishes us from many other studios and that is our commercial profile. Those of us who run the company have been formed in areas related not only to design and publicity, but also to marketing and the service industry. It is good for a client to hear that the other speaks the same language.
“In a world with such a diversifi ed supply, design is a fundamental tool for those who want to stand out”
And do companies invest in design?
Some know that part of the advertising investment must be destined to the content of the ad. To invest only in the advertising media is a very grave mistake because it can become counterproductive.
What type of accounts do you work with?
With any who value what we do and believe that we can help. We have been working for YAHOO! US Hispanics and YAHOO! México for a year and we have done hundreds of campaigns on line, web sites, micro sites, print ads for newspapers and graphic for events. Something similar happened with Noblex, Atma and Sanyo, we started with the web and little by little we began to receive orders for other formats.
What would the ideal project be for you?
Each project is diff erent because one is permanently learning and trying new things. If I had to choose, I think that the creation of a brand is the most moving. A brand must last over time, adopt a personality, be filled with attributes, transmit emotions… that is the true challenge.
And what brand becomes successful?
The brands that off er their clients the most emotional benefi ts are those that will triumph. Those that only generate a “functional” product sooner or later will lose the market to those who can truly communicate with their clients.
