Sanyo, Noblex y Atma, better positioned and more visits
CUOMA managed to increase the visits to the Newsan group brands Sanyo, Noblex and Atma websites.
“Every year there are more Internet users who make different visits and web searches from their homes. That´s why we came to CUOMA in order to make our brands offer the information that the navigator is looking for in a more attractive and easy way,” indicates Marcelo Romeo, Newsan’s advertising manager.
CUOMA, the design and communication study led by Adrián Ojeda, Santiago Martínez and Fabián Cuenca, made Newsan’s brands web site visits increase between 80% and 200% due to their redesign made in 2007.
During the last quarter of 2007, CUOMA managed to treble the website visits compared to the same quarter of the previous year. This proves that Cuoma managed to position Newsan’s web as attractive and simple for their clients giving them easy access to the brand’s information and products.
After the redesign made to every website, taking into consideration the different targets and each brand’s characteristic, an increase of 174% was registered in the visits of the Atma website, 86% in Noblex and 209% in Sanyo.
With a more elaborated design, a modern and technological look and feel, Cuoma managed to modernize the appearance of the products in line with the attributes of the brands, as well as optimize the performance of the sites having them index-linked to the search engines in order to make them appear first.
